We did not have school Friday-Monday because of Easter break. I also did not have either of my work periods on Thursday because it was a G day. Over break, I did some reading from "The System," where there was a particularly interesting chapter about Michigan Football, who recorded the second highest profit of any FBS school last year. Another interesting stat was that only 22 FBS teams recorded a profit on football last year. The chapter started with the Wolverines 2012 loss to Alabama, a game which they were paid $10 million to play in at the Dallas Cowboys stadium. The chapter has numerous quotes from now former Michigan Athletic director Dave Brandon who discussed the financial benefits to playing in that game, as well as what the athletic department's marketing team is doing to bring more fans to the games and therefore increase revenue. The other chapters I read focused on non-financial issues like athlete benefits and a short profile on Washington State coach Mike Leach and his long road to being a head coach. This week in my project I plan on finishing up the GSU article, and staring the Kennesaw State one. I am continuing my hunt to find a third school to profile. The communication has been lacking from several of the schools that I have contacted, but I remain optimistic that I will lock up a third interview soon. I also sent email to more school representatives over break in hopes of accomplishing this goal.
Some notes I took on the reading
-only 22 teams recorded a profit on football
-former athletic director Dave Brandon was also once the chairman and CEO of Domino's
-Mike Leach's first coaching job was in Division II where he earned paycheck of $3,000, a far less amount than the millions he earned as a Division I coach
-The 2012 game of Michigan vs. Alabama in Dallas paid $10 million to each school
-When this book was written, the University of Texas recorded the highest profit of any Division I school at $76 million, with a revenue of $136 million. Michigan was second with a profit that was around $20 million less than Texas
Worth noting that the Michigan AD resigned. Michigan football basically invented the memorabilia revenue stream under the great Don Canham. WSU coach is Mike Leach by the by. I'd really like to see notes on your readings here on the blog as well...........
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